Branding and Logo Design for Small Businesses
Ambition Business Solutions designs logos, brand identities and the printed and digital pieces that carry them, for local and growing businesses. Logo design starts at $750, a brand refresh is $1,500 and a full brand identity is $2,900, and you own every file once it’s paid.
Trusted by ambitious businesses across the U.S.
Branding, explained
What is branding, and does a small business need it?
Branding is how customers recognize and remember your business: your name, logo, colors, fonts, voice and the promise you make. A brand identity is the visual and written system that keeps all of it consistent on your website, vehicles, shirts, social posts and invoices.
A small business doesn’t need an expensive rebrand, but it does need a logo that works everywhere and simple rules for using it. Consistent branding makes every ad, post and website visit easier to remember, and makes you look like the established choice.
What should a logo design package include?
Ready to use everywhere from day one.
3 logo concepts to choose from
The full file set for print and web
A color and font sheet
What are the most common branding mistakes?
The ones that cost a rebrand later.
Picking a logo before defining the brand
Trendy designs that date fast
No guidelines, so everyone improvises
Logo, refresh or full identity?
Do I need a new logo, a brand refresh or a full brand identity?
It depends on where your business is right now. Here’s how to tell which one fits.
See Our Projects
New business: start with logo design
New business? Logo Design ($750) gives you a professional mark, the full file set and a color and font sheet.
Outdated brand: a brand refresh
If your brand works but looks tired, a Brand Refresh ($1,500) modernizes your logo, palette and fonts and adds a short brand guide.
Growing business: full brand identity design
Expanding, raising prices or getting confused with competitors? Brand Identity ($2,900) adds strategy, a full logo suite and a 10 to 15 page guide.
Existing brand: print design and rollout
Have a brand you like? We design the brochures, cards, shirts, signs, email signatures and QR codes that carry it.
What we do
What branding services do you offer?
From a single logo to a complete identity, plus the pieces your customers actually hold, scan and see in their inbox.
Logo design
Three concepts, two revision rounds, the full file set in print and web formats, and a color and font sheet.
Brand identity design
A strategy session, logo suite, palette, fonts, a 10 to 15 page brand guide, social images for 3 platforms, a business card and 30 days of rollout help.
Brand refresh
A modernized logo, updated palette and fonts, a short brand guide and social images, keeping the recognition you’ve already built.
Brand strategy
Your audience, positioning, voice and key messages: the foundation that makes the visual work make sense. Included in Brand Identity.
Print and promotional design
Brochures, flyers, rack cards, door hangers, yard signs and business cards that match your brand. Shirts and some items are made in house; the rest are printed through trusted print partners.
Email signatures and QR codes
Matching email signatures for your whole team in SyncSignature, and branded, trackable QR codes in ElkQR that can be repointed without reprinting.
How we work
How does the branding process work?
Every project follows the same four steps, with your approval at each one. We agree the schedule with you before work starts.
Brand discovery
Brand strategy
Logo concepts
Brand guide and rollout
Pricing
How much does a logo and brand identity cost?
One-time project fees. You own the logo and every file once the project is paid in full.
Logo Design
A professional mark
- 3 logo concepts
- 2 revision rounds
- Full file set for print and web
- Color and font sheet
Brand Identity
A complete brand system
- Strategy session and logo suite
- Palette, fonts and a 10 to 15 page guide
- Social images for 3 platforms and a business card
- 3 revision rounds and 30 days of rollout help
Brand Refresh
Modernize what you have
- Modernized logo
- Updated palette and fonts
- Short brand guide
- Social images
Print, email signatures and QR codes are quoted with your project. We don’t file trademarks; check availability with an attorney before committing to a new name or logo.
Testimonials
Ambition Business Solutions reviews: what clients say about our branding
Pulled live from Google. Nothing selected, nothing edited.
Frequently asked questions about branding and logo design
How much does logo design cost for a small business?
Our Logo Design package is $750 for 3 concepts, 2 revision rounds, the full file set and a color and font sheet. A Brand Refresh is $1,500 and a full Brand Identity is $2,900, each a one-time fee.
What is the difference between a logo and a brand identity?
A logo is one mark. A brand identity is the whole system around it: logo variations, colors, fonts, graphics, voice and a guide that shows everyone how to use them consistently.
How long does a brand identity project take?
It depends on the scope and how quickly feedback comes back. We agree the schedule with you before work starts.
What do I get with a brand identity?
A logo suite, color palette and fonts, a 10 to 15 page brand guide, social images for 3 platforms, a business card design, 3 revision rounds and 30 days of rollout help.
Will I own my logo and all the files?
Yes. Once your project is paid in full, the logo and every file we created are yours, including source files, with no ongoing fees to us.
Do you trademark logos?
No. We’re not a law firm and don’t file trademarks. We recommend checking trademark availability with an attorney before you commit to a new name or logo; you can start with the USPTO trademark search.
Do you help with naming a business?
Naming isn’t part of our standard packages. If you need help with a name, ask on your strategy call and we’ll tell you whether we can scope it.
What if I already have a logo and just need brand guidelines?
A Brand Refresh ($1,500) updates your existing logo, palette and fonts and includes a short brand guide. If you only need guidelines for your current logo, ask on your call and we’ll scope it.
Do you print shirts, signs and business cards?
We design them all. Shirts and some items are made in house, and brochures, signs, cards and other pieces are printed through trusted print partners or delivered print-ready to any printer you choose.
What is a brand refresh?
A brand refresh is a targeted update that modernizes your logo, colors and fonts while keeping the recognition you’ve built, instead of starting over with a whole new brand.
Can branding be done alongside a new website?
Yes, and it often makes sense to do them together so the site launches with the finished brand. See website design.
Do you do branding for businesses near me in Cincinnati and Northern Kentucky?
Yes. We’re based in Greater Cincinnati and design brands for businesses across Greater Cincinnati and Northern Kentucky, as well as clients across the U.S.
Can I see examples of your work?
Yes. Blueprint Companion Care had a complete brand refresh including a rebuilt color palette, Ekhaya Crashpad got a full brand identity as a new business, and Jeannie’s Cleaning’s website was rebuilt around its refreshed brand. See every project on our projects page.
Ready when you are
Book a free branding consultation
Book a free 30-minute strategy call. We’ll look at your current logo and materials and tell you honestly whether you need a logo, a refresh or a full identity.