Urge to Purge: 11 Leads in the First Month
A WordPress website with SEO built in for Urge to Purge, a professional organizing business in Union, KY. See what they needed, what we built and the site live today.
The results
What changed for Urge to Purge?
Numbers from the website’s own form, Google Analytics and Google Search Console for the first four weeks after the new site launched in September 2026.
11 leads in the first month
Eleven free assessment requests through the new website, eight of them from people who wanted to start as soon as possible.
2.5x more website visits
440 visits in the first four weeks, compared with an average of 177 a month in 2025.
2.2x more visits from Google
70 visits from Google search in the first four weeks, compared with an average of 32 a month in 2025.
3x more search impressions
The site showed up in Google 889 times in the four weeks after launch, compared with 274 in the same weeks of 2025.
The website
What does the Urge to Purge website look like?
The home page we built, live today at urge-to-purge.com.
Urge to Purge · 2026
What did Urge to Purge need?
Urge to Purge helps people in Cincinnati and Northern Kentucky reclaim their space through professional organizing and decluttering. They needed a site that leads with calm and makes reaching out feel easy, not embarrassing.
How we did it
What did we do for Urge to Purge?
Each part of the project, step by step.
Built the website
A WordPress website designed and built for consultations.
Led with calm
A calm, judgment-free brand presentation: Clear Space. Clear Mind.
Organized the services
A clear structure for organizing and decluttering.
Showed the results
Before-and-after project pages for real organizing jobs.
Optimized for local SEO
The new site was built for local search from day one: service and location keywords, page titles, descriptions and business schema on every page.
Built the listings
Business listings submitted through the data aggregators and the top directories, so her name, address and phone match everywhere.
Set up the Google Business Profile
Created and optimized her Google Business Profile so she can show up on Google Search and Maps.
After: what changed
The new site started working right away. In its first four weeks, Urge to Purge received 11 free assessment requests through the website, from Union and Florence to Covington, Independence and Cincinnati, and six of them came in during a single five-day stretch in October. Eight of the eleven wanted to start as soon as possible, and three were whole-home projects. Website visits ran about two and a half times her 2025 monthly average, visits from Google search more than doubled, and the site showed up in Google searches about three times as often as in the same weeks a year earlier. Google Ads ran at about the same level before and after the launch, so the growth came from the new site, search and social, not from more ad spend.
Testimonials
What do Ambition Business Solutions clients say?
Pulled live from Google. Nothing selected, nothing edited.
Questions about the Urge to Purge project
What did Ambition Business Solutions build for Urge to Purge?
We built the website, led with calm, organized the services, showed the results, optimized for local SEO, built the listings and set up the Google Business Profile. It is a WordPress website designed and built for Cincinnati and Northern Kentucky.
Can you build a website like this for my home service business?
Yes. Every site we build is designed around how your customers search and buy, with SEO set up from day one. A free strategy call is the best place to start.
Do you work with businesses outside Greater Cincinnati?
Yes. Greater Cincinnati and Northern Kentucky are our home market, and we work with small businesses anywhere in the U.S.
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Want a website like Urge to Purge?
Book a free 30-minute strategy call, or start with a free local SEO audit of your business.