How to Give Your Agency Access to Facebook, Instagram, LinkedIn, TikTok, YouTube and Pinterest

The short answer: You can give a marketing agency or freelancer access to your Facebook, Instagram, LinkedIn, TikTok, YouTube and Pinterest accounts without ever sharing a password. Each platform has a built-in way to invite a partner or add a person with a specific role. You stay the owner, you choose how much they can do, and you can remove them with a click when the work ends. This guide walks through the current steps for each platform.

If you want the bigger picture first, start with our hub guide on how to give your agency access without sharing passwords.

Before you start

A few minutes of prep makes every platform below go faster. Have these ready before you sit down:

• You are signed in as the owner or full admin of each account. Most platforms only let the top role add people.
• Two-step verification is turned on for your own login. Meta asks for it on business portfolios, and it protects every other account too.
• You have the details your agency needs to send you: usually their business or partner ID (Meta, TikTok, Pinterest) or the name or email address tied to their account (LinkedIn, YouTube).
• You know what the agency will actually do: post content, run ads, read reports or all three. That decides the role you pick.
• You know who already has access, so you can remove old freelancers and ex-employees.

One rule applies everywhere: give the least access that gets the job done. A content role can post and reply but can’t remove you or delete the account. An owner or full-control role can do everything, including locking you out, so keep that one for yourself.

How do I give an agency access to Facebook and Instagram?

Use partner access in your Meta business portfolio (the tool that used to be called Business Manager). You share your Facebook Page, Instagram account or ad account with the agency’s own business portfolio, so their team works inside their own logins and you never hand over yours. You need full control of your business portfolio to do this, and the agency needs a business portfolio of its own.

1. Ask your agency for their business portfolio ID. They can find it in the Settings of their own Meta Business Suite.
2. Open Meta Business Suite, select your business portfolio, and go to Settings.
3. In the left menu, under Users, click Partners. If you don’t see Partners, you probably don’t have full control of the portfolio.
4. Click Add, then choose Give a partner access to your assets.
5. Enter the agency’s business portfolio ID and click Next.
6. Choose the assets to share (your Page, Instagram account, ad account and so on) and the level of access for each.
7. If you choose partial access, select only the tasks the agency needs, such as creating content, managing ads or responding to messages.
8. Click Assign assets. Another person with full control of your portfolio may need to approve it.

Full control lets a partner manage everything about an asset, but even then they can’t share your asset with another business. Only you, the owner, can do that. Partial access limits them to the tasks you pick, which is the better choice for most small businesses. If your ads are part of the work, our paid media service uses exactly this setup.

Official help: Give a partner access to business assets in your business portfolio (Meta)

How do I add an admin to my LinkedIn Page?

A super admin on your LinkedIn Page can add your agency’s team members as admins with a specific role. LinkedIn assigns roles to individual people, not to agency accounts, so you will add each person who needs access. The person must be a 1st, 2nd or 3rd degree connection or follow your Page before you can add them.

1. Open your Page’s super admin view.
2. In the left menu, go to Settings, then Manage admins.
3. Choose the Page admins tab (for posting and analytics) or the Paid media admins tab (for ads).
4. Click Add admin. If you don’t see the button, you need a super admin to raise your access.
5. Search for the person by name and select them from the results.
6. Pick a role and click Save.

For an agency that posts for you, Content admin is usually enough: it can create and manage posts, boost them and handle events. Analyst can only see analytics. Super admin can add and remove other admins and deactivate the Page, so keep that role in-house. Each person can hold only one Page admin role.

Official help: Add admins on your LinkedIn Page

How do I give an agency access to TikTok?

Use TikTok Business Center and add the agency as a partner. Partner access connects your Business Center to theirs and lets you choose exactly which accounts and assets they can work on. You need Admin access to your Business Center to add a partner.

1. Ask your agency for their Business Center account ID.
2. Log in to TikTok Business Center.
3. In the left menu, click Partners. (Older versions of the menu put Partners under Users, so look there if you don’t see it.)
4. Click Add partner and enter the agency’s Business Center account ID.
5. If TikTok asks whether to form a media agency partnership, choose the option your agency recommends, then click Next.
6. Select the accounts and assets to share and set the permission level for each.
7. Click Next, then Confirm. The agency sees the shared assets once they accept.

Share only the ad accounts and assets the agency is actually managing, and set the lowest permission level that still covers their work. Permission names can change, so ask your agency which level they need and why.

Official help: How to add partners to your Business Center (TikTok)

How do I give someone access to my YouTube channel?

Use channel permissions in YouTube Studio. You invite the person by their email address and pick a role, and they manage your channel from their own Google Account. If your channel still uses an older Brand Account, YouTube asks you to move it to channel permissions first.

1. Sign in to YouTube Studio on a computer.
2. On the left, click Settings.
3. Click Permissions, then Invite.
4. Enter the email address your agency gives you.
5. In the Access drop-down, choose a role.
6. Click Done. The invitation expires after 30 days if it isn’t accepted.

Editor is the usual choice for an agency that uploads and edits videos; it can’t delete the channel, delete published content or change permissions. Editor (Limited) does the same without seeing revenue. Manager can also add and remove people, so give it only if the agency truly needs to manage your team. Owner stays with you. To remove someone later, go back to Permissions, open their role drop-down and choose Remove access.

Official help: Add or remove access to your YouTube channel with channel permissions

How do I give an agency access to my Pinterest business account?

Use Pinterest Business Manager and invite the agency as a partner. Partners are outside businesses with their own Pinterest business accounts, and Pinterest says not to add an agency as an employee because that limits how ad accounts can be shared.

1. Ask your agency for their Pinterest business ID.
2. Log in to your Pinterest business account and open the menu in the top-left corner.
3. Under Manage business, select Business Manager, then open Partners.
4. Click Add partner, choose the role and enter the agency’s business ID.
5. Select Invite a partner to access your assets.
6. Click Show assets. On the profile tab, check Publisher if they will post for you. On the ad accounts tab, turn on only the permissions they need.
7. Review the summary and click Send invite. The agency accepts from an email Pinterest sends them.

Publisher gives access to your profile, boards and Pins for organic work, and its permissions can’t be customized. Ad account permissions are split into options such as Admin, Analyst, Campaigns and Finance, so an agency running ads rarely needs Admin or Finance.

Official help: Business Manager: access, roles and permissions (Pinterest)

Common mistakes

Most access problems we see come from a handful of habits that are easy to fix:

• Sharing the login instead. A shared password means you can’t tell who did what, can’t remove one person without changing it for everyone, and can trigger security locks. Use the partner or role features above.
• Giving the top role by default. Owner, super admin and full control are rarely needed. Start with the content or partial role and raise it only if something is blocked.
• Letting the agency own the account. If an agency creates your Page or channel under its own business, it controls it. Create accounts under your own business, then invite the agency in.
• Forgetting to remove access. When a project ends or a freelancer moves on, remove them the same day. Old access is a quiet security risk.
• Having only one owner. If the single owner’s login is lost, recovery can be painful. Add a trusted second person from inside your business as a backup owner.

Here is how it can look in practice. Say you run a bakery in Covington, KY, and you hire a freelancer to post three times a week. A clean setup is partial access to your Page and Instagram account in Meta, Content admin on LinkedIn and Publisher on Pinterest. You keep every owner role, and when the contract ends you remove the freelancer from each platform. (This is a hypothetical example, not a client story.)

Frequently asked questions

Is it safe to give an agency access to my social media?

Yes, when you use each platform’s partner or role features and keep ownership yourself. You can see who has access, limit what they can do, and remove them at any time without changing your password.

What is the difference between partner access and adding a person?

Partner access shares your assets with another business, which then assigns its own staff. Adding a person gives one individual a role directly. For agencies, partner access is cleaner on Meta, TikTok and Pinterest; LinkedIn and YouTube add individuals.

Why can’t I find the Partners or Add admin option?

Usually your own role isn’t high enough. Ask whoever holds full control, super admin or owner to add the agency or to raise your access. If a label doesn’t match, check the official help link in that section.

What happens to our posts if I remove the agency?

Your account, followers and published content stay with you because the agency never owned them. Removing access simply stops them from making new changes.

Do I need a business account on each platform?

For most of these steps, yes. Meta uses a business portfolio, TikTok uses Business Center, and Pinterest requires a business account for both you and your agency. LinkedIn uses a company Page, and YouTube uses channel permissions.

At Ambition Business Solutions we use these exact steps when we start content and social work for clients. Book a free strategy call and we’ll help you set up access the right way, keep you in control, and plan what your social accounts should be doing for your business.